Trackhawk

THE GPS Tracking Company

Summary

Move towards benefit-driven marketing
Benefits in main image (fight to get benefit lifestyle in the main image)
- Ie. water sport as Product In Use
Place Emotions at the front of bullets and image design. "ONE Click STOPS Them!"
Test similar positioning in all Ads creatives, make it understandable fast!!!

REPURPOSE YOUR UGC

Use it for SBA video ads
Use it for Carousel on A+ Content
Use them for Listing Video
Use the Stills to continue Amazon Posts Development

SEO

TESTIMONIAL SIMULATION ILLUSTRATION 4K (6)

Move towards benefit-driven marketing
Benefits in main image (fight to get benefit lifestyle in the main image)
- Ie. water sport as Product In Use
Place Emotions at the front of bullets and image design. "ONE Click STOPS Them!"
Test similar positioning in all Ads creatives, make it understandable fast!!!

SEO IN BULLETS

Keyword Density
Conversions

SEO ACROSS THE WHOLE LISTING

Title
Bullets
Emotions -> Conversions ->Rank

CAN BE FAST

When Algorithm sees changes
Conversions start to increase

CONVERSIONS AND SEO

Grab Algorithm's attention
Move you up in page rank

•

Currently, you have a brand presence on Amazon, yet you have the potential to grab more sales and more monthly searches.

BLOG IMAGES - Internal - Common Use (1)

Beyond-Keywords Strategies

Animated Amazon LISTING SIMULATION Parts (for video) Title, Reviews, Bullets, Descri (14)

GO BEYOND KEYWORDS AND CATEGORIES

Develop a portfolio of Affinity Products
Target Affinity Listings
Optimize for Performance
Spread to Campaigns

Animated Amazon LISTING SIMULATION Parts (for video) Title, Reviews, Bullets, Descri (15)

GO BEYOND PAID ADS (Sort Of)

Use the portfolio of Affinity Products to identify high-value listings

Bought-With Manual
Bought-With Automated (Paid Ads)
Move to Organic
Select next target

Margin Increasing Strategy

Animated Amazon LISTING SIMULATION Parts (for video) Title, Reviews, Bullets, Descri (13)

BOOST YOUR AOV WITH COMPARISON CHART UPSELLS

Set up an upsell pathway
May require bundling or add-ons to increase pricing (use virtual bundles)
Use a similar Upsell process via Brand Stories.

User Generated Content

REPURPOSE YOUR UGC

Use it for SBA video ads
Use it for Carousel on A+ Content
Use them for Listing Video
Use the Stills to continue Amazon Posts Development

Listing

Move towards benefit-driven marketing
Benefits in main image (fight to get benefit lifestyle in the main image)
- Ie. water sport as Product In Use
Place Emotions at the front of bullets and image design. "ONE Click STOPS Them!"
Test similar positioning in all Ads creatives, make it understandable fast!!!

Strategic Moves For Your Brand

Create Main Image Curiosity:

Curiosity gets clicks. Find eye-catching elements to cheat into main images, that are within TOS. Track CTR changes.

Sales-Process Stack:

62% of your sales will close in the image stack. Create an AIDA stack (that overcomes sales objections). Track Unit Session Percentage changes.

Emotions-Forward Copy:

Move the emotionally focused propositions to the front of bullets. For example: "STOP THEIF! (One Click)"

Comparison Chart Margin Boost (See Panel Above):

Deploy A+ comparison chart modules to start cross-selling your product offerings. Also, build a value ladder, moving shoppers toward higher-margin products (left to right).

May require building higher AOV offerings

Pull A Benchmarker Report:

A Benchmarker report helps you to see how the performance of their ads stacks up against category competitors. With detailed insights into costs, clicks, and conversions. Use it to set initial Ads performance targets.

Moves To Scale Amazon Sales

Test Affinity Campaigns:

Target products, categories, and brands that share your demographic (not competitors) as a flexible pathway into new audiences on the Amazon platform.

Bought-With Hack:

Use Amazon "Bought With" feature to get placement on Affinity products - for Free. This can be done manually or with Affinity campaigns.

Organic Push-Over Technique:

Use highly-targeted paid placement for your high-value keywords to push your listing to the top of the page in organic ranking.

Inserts to Lander:

If one goal is to boost SAAS subscriptions, lets start testing inserts in your products and drive incentivized traffic to a lander page - helpful in getting reviews and gathering customer emails.

SBA Video:

If you are not running SBA video ads, it's time to test. With an average 11.63% conversion rate, Sponsored Brands Video to drive traffic to your Brand Store.

UGC Assets On Amazon:

Gather your User-generated content (UGC) and use it on Amazon. These can be video assets or testimonials. Leverage them to show potential buyers what others think about your products to boost brand visibility and build trust.

Brand Referral & Attribution Boost:

Get a 50% refund on your Amazon fees. If you generat traffic off-Amazon, consider the Brand Referral program to monetize traffic for better margins on Amazon. Use Attribution to track the economics.

You're In Good Hands

Ecom Optimization is proud to partner with life-changing companies and publications around our groundbreaking account management services and expertise that truly unlocks the power of Amazon

Built with you in mind

The Amazon platform is ideal for businesses that are getting started online or are already operating a custom eCommerce platform. Your team at Ecom Optimization is dedicated to robust Amazon Account Management that helps companies get set up, running, and scaling on Amazon as fast as possible. After all, we built our systems and processes in the trenches making Amazon work (we’ve been doing this since 2015).

Quick results

Innovative practices, years of experience, and personal investment in your success are what allow us to take Amazon businesses to unprecedented levels.

Economical results

We will optimize your brand presence so that Amazon’s A10 search engine will position you alongside big brands (without blowing through PPC budgets).

Grow sales

We will elevate your brand on Amazon while prioritizing profits and driving long-term growth by attracting shoppers and converting them to buyers - no wasting time or money.

A suite of specialists at your disposal

With Ecom Optimization you get a whole specialized team that acts like an extension of your executive staff!

Your Amazon Account Management Team

Innovative practices, years of Amazon Account experience (including case management), and personal investment in your success means this specialist knows how to move Amazon results to unprecedented levels.

Graphic & Video Design

These specialists know how to grab a customer's attention before they thumb-scroll right on by... The goal is visual creatives that capture attention and carry shoppers on the emotional journey to become buyers.

Sales Optimization

These specialists combine data, emotionally-driven copywriting, and upscale design with A/B testing to generate an Amazon presence that not only boosts organic sales but also improves Amazon ad performance.

Amazon Advertising

We go all in and handle paid advertising for you, but as an account management company, we do it differently… With our team handling your Amazon-Sponsored ads, You’ll be able to get rid of the following:

The intensity of constantly launching and modifying campaigns
The daily and weekly grind of sifting through keywords
The hustle of monitoring and adjusting bid prices
The hassle of mining for new SEO opportunities
The tedium of testing new keywords

Copywriting & SEO for Amazon Scale

Your SEO services and copywriting teams are dedicated to a data-driven and emotionally-charged approach when crafting high-converting copy that increases sales conversions, as well as 5-metric SEO that increases organic ranking.

Competition and market analysis
5-Metric SEO research
Customer review research
Emotionally-driven copy for sales conversions
Split-tested titles, bullets and A+ content

Company Slack Channel For Quick Answers

We set up a dedicated Slack channel for you and your team to always have communication with Sean and your account manager. Our clients say their Slack Channel really gives them peace of mind:

Constant access to team
The hub for all Amazon discussions
Threadable (no searching for lost emails or texts)
All your deliverables kept in one place
Questions answered quickly

Let's Meet Multiple Times Each Month

One of the ways we stay aligned with your business is by spending time with you and your team. We don't act like an agency where we sign you up and then ghost you. Instead, we do our best work when we are part of your team. That’s why we have regular meetings with you and key members of your team:

Meet with you and your team a minimum 2 times a month (the number of meetings depends on your service level and brand needs)
Face-to-face accountability with me and my team
Strategic alignment with all marketing efforts (TV, Social Media, Etc.)
Answer any questions
Pick our brain

NEXT STEP...

Grab Your Amazon Strategy Session

"Let us help you unlock the power of Amazon for you brand."

Sean Farrington, Co-Founder, Ecom Optimization LLC.

Amazon Growth Analysis

Trackhawk

Summary

SEO

Beyond-Keywords Strategies

Margin Increasing Strategy

User Generated Content

Listing

Strategic Moves For Your Brand

Create Main Image Curiosity:

Curiosity gets clicks. Find eye-catching elements to cheat into main images, that are within TOS. Track CTR changes.

Sales-Process Stack:

62% of your sales will close in the image stack. Create an AIDA stack (that overcomes sales objections). Track Unit Session Percentage changes.

Emotions-Forward Copy:

Move the emotionally focused propositions to the front of bullets. For example: "STOP THEIF! (One Click)"

Comparison Chart Margin Boost (See Panel Above):

Deploy A+ comparison chart modules to start cross-selling your product offerings. Also, build a value ladder, moving shoppers toward higher-margin products (left to right).May require building higher AOV offerings

Pull A Benchmarker Report:

A Benchmarker report helps you to see how the performance of their ads stacks up against category competitors. With detailed insights into costs, clicks, and conversions. Use it to set initial Ads performance targets.

Moves To Scale Amazon Sales

Test Affinity Campaigns:

Target products, categories, and brands that share your demographic (not competitors) as a flexible pathway into new audiences on the Amazon platform.

Bought-With Hack:

Use Amazon "Bought With" feature to get placement on Affinity products - for Free. This can be done manually or with Affinity campaigns.

Organic Push-Over Technique:

Use highly-targeted paid placement for your high-value keywords to push your listing to the top of the page in organic ranking.

Inserts to Lander:

If one goal is to boost SAAS subscriptions, lets start testing inserts in your products and drive incentivized traffic to a lander page - helpful in getting reviews and gathering customer emails.

SBA Video:

If you are not running SBA video ads, it's time to test. With an average 11.63% conversion rate, Sponsored Brands Video to drive traffic to your Brand Store.

UGC Assets On Amazon:

Gather your User-generated content (UGC) and use it on Amazon. These can be video assets or testimonials. Leverage them to show potential buyers what others think about your products to boost brand visibility and build trust.

Brand Referral & Attribution Boost:

Get a 50% refund on your Amazon fees. If you generat traffic off-Amazon, consider the Brand Referral program to monetize traffic for better margins on Amazon. Use Attribution to track the economics.