Changing the Way Musicians Buy Their Gear

Current SEO Situation

Great monthly Branded Searches (you built this brand equity - congrats!)
Great keyword depth for the brand
Opportunities exist for feature-to-keyword Organic Attraction via SEO (see Traditional Index above for 32 Channel Snake)

Organic Attraction Move: Bought With

Bought With Hack used for AFFINITY TARGETS
Get placement on Affinity Product (takes time, but gold mine when found)
Use the Bought With Hack on own products to increase upsells/wishlist/crosssell
Such as the Rack we used in the church, upsell with your drawers and other accessories.

Organic Attraction Move: Upsell Bought With

Figure out Cross Sells and Upsells across the brand
Use this on own products to increase upsells/wishlist/cross sell
Position products like this into Bought With

Repurpose SM for Amazon Posts

You have an active Social Media presence -
Repurpose this for Amazon Posts (Amazon's take on Instagram)
This increases reach - for FREE!

Brand Stories Moves for AOV

Create multiple Brand Stories for product groups
Cross-sell, or upsell groups (consider using Virtual Bundles for increasing AOV)
This increases AOV - for FREE!

On-Listing Moves for AOV

Amazon is suggesting products at the bottom of your listing (see video carousel above)
Create a Product Comparison Table at the bottom of all A+ Content to do this in a way that YOU control.
Cross-sell, or upsell groups (consider using Virtual Bundles for increasing AOV)
This increases AOV - for FREE!

Vendor Program Migration

Possibly have products in the Vendor program?
If so, maybe not happy with Purchase orders, or pricing limits.
If so, consider pivoting out of that to Seller account for better control.

On-Page Optimization

SARMSS-32x1515 - 32 Channel XLR TRS Combo Splitter Snake Cable

Product Pages need some attention, this increases conversions and ads efficiency.
Bullets for Keyword Density and Sales Optimization.
Your category allows for Profile Image dimensions. This looks so much better on mobile, and takes up more visual real estate. Consider an initiative to update these on top performers to grab better conversions on listings that already make money, then move on from there.

Summary

•

Currently, you have a brand presence on Amazon, yet you have the potential to grab more sales and more monthly searches.

BLOG IMAGES - Internal - Common Use (1)

Next Strategic Moves For Your Brand

Presence:

Get a minimally viable Product Page established to capture current brand searches. Iterate from there.

SEO Path:

Use Amazon and Google search data along with KW monthly sales to establish a SEO-path forward that will last for years.

Back-End Keywords:

Pick relevant long-tail and short-tail keywords that enhance product discoverability.

Create Main Image Curiosity:

Curiosity gets clicks. Find eye-catching elements to cheat into main images, that are within TOS. Track CTR changes.

Sales-Process Stack:

62% of your sales will close in the image stack. Create an AIDA stack (that overcomes sales objections). Track Unit Session Percentage changes.

Keyword-Optimize Copy:

The Amazon robot (A10 Algorithm) scours copy for Keyword Density to determine relevance and initial placement. Monitor KW density against top category ranking listings.

A+ Content:

Manipulate the full array of A+ modules to craft a customizable UX (user experience), featuring captivating HD Images, Comparison Charts, and videos.

Amazon Branded Storefront:

Create an uncluttered (read: advertising-free space) to showcase your products, with a cohesive shopping experience. A storefront not only helps increase your brand’s visibility on Amazon. But opens up SBA advertising.

Comparison Chart Margin Boost:

Deploy A+ comparison chart modules to start cross-selling your product offerings. Also, build a value ladder, moving shoppers toward higher-margin products (left to right).

Pull A Benchmarker Report:

A Benchmarker report helps you to see how the performance of their ads stacks up against category competitors. With detailed insights into costs, clicks, and conversions. Use it to set initial Ads performance targets.

Next Strategic Moves To Scale Amazon Sales

Maximize A+ Content:

Deploy A+ comparison chart modules to start cross-selling your product offerings. And/or build a value ladder, moving shoppers toward higher-margin products (left to right).

Test Affinity Campaigns:

Target products, categories, and brands that share your demographic (not competitors) as a flexible pathway into new audiences on the Amazon platform.

Bought-With Hack:

Use Amazon "Bought With" feature to get placement on Affinity products - for Free. This can be done manually or with Affinity campaigns.

Organic Push-Over Technique:

Use highly-targeted paid placement for your high-value keywords to push your listing to the top of the page in organic ranking.

Brand Store Design:

While Amazon seems stringent, it is actually very adaptable when you know how. Such as your Branded Storefront which has many options to craft a tailored appearance, functionality, and user experience.

Inserts to Lander:

Place inserts in your products and drive incentivized traffic to a lander page - useful for getting reviews and gathering customer emails.

SBA Video:

With an average 11.63% conversion rate, it is time to test Sponsored Brands Video to drive traffic to your Brand Store (requires store build).

Test DSP Retargeting:

If you have the budget, deploy Amazon DSP (Amazon demand-side platform) to retarget shoppers who have interacted with your brand on Amazon, as well as those who have visited your website. Ads are shown on and off Amazon.

UGC Assets On Amazon:

Gather your User-generated content (UGC) and use it on Amazon. These can be video assets or testimonials. Leverage them to show potential buyers what others think about your products to boost brand visibility and build trust.

Amazon Posts:

Use Amazon's latest social push (an attempt to take on Instagram) to your favor, by targeting Posts at your demographic.

Brand Referral & Attribution Boost:

Get a 50% refund on your Amazon fees. If you generat traffic off-Amazon, consider the Brand Referral program to monetize traffic for better margins on Amazon. Use Attribution to track the economics.

You're In Good Hands

Ecom Optimization is proud to partner with life-changing companies and publications around our groundbreaking account management services and expertise that truly unlocks the power of Amazon

Built with you in mind

The Amazon platform is ideal for businesses that are getting started online or are already operating a custom eCommerce platform. Your team at Ecom Optimization is dedicated to robust Amazon Account Management that helps companies get set up, running, and scaling on Amazon as fast as possible. After all, we built our systems and processes in the trenches making Amazon work (we’ve been doing this since 2015).

Quick results

Innovative practices, years of experience, and personal investment in your success are what allow us to take Amazon businesses to unprecedented levels.

Economical results

We will optimize your brand presence so that Amazon’s A10 search engine will position you alongside big brands (without blowing through PPC budgets).

Grow sales

We will elevate your brand on Amazon while prioritizing profits and driving long-term growth by attracting shoppers and converting them to buyers - no wasting time or money.

A suite of specialists at your disposal

With Ecom Optimization you get a whole specialized team that acts like an extension of your executive staff!

Your Amazon Account Manager

Innovative practices, years of Amazon Account experience (including case management), and personal investment in your success mean this specialist knows how to move Amazon results to unprecedented levels.

Graphic & Video Designers

These specialists know how to grab a customer's attention before they thumb-scroll right on by... The goal is visual creatives that capture attention and carry shoppers on the emotional journey to become buyers.

Sales Optimization Specialists

These specialists combine data, emotionally-driven copywriting, and upscale design, with A/B testing to generate an Amazon presence that not only boosts organic sales but also improves Amazon ad performance.

"Let us help you unlock the power of Amazon for you brand."

Sean Farrington, Co-Founder, Ecom Optimization LLC.

Amazon Growth Analysis

Current SEO Situation

Organic Attraction Move: Bought With

Organic Attraction Move: Upsell Bought With

Repurpose SM for Amazon Posts

Brand Stories Moves for AOV

On-Listing Moves for AOV

Vendor Program Migration

On-Page Optimization

Summary

Next Strategic Moves For Your Brand

Presence:

Get a minimally viable Product Page established to capture current brand searches. Iterate from there.

SEO Path:

Use Amazon and Google search data along with KW monthly sales to establish a SEO-path forward that will last for years.

Back-End Keywords:

Pick relevant long-tail and short-tail keywords that enhance product discoverability.

Create Main Image Curiosity:

Curiosity gets clicks. Find eye-catching elements to cheat into main images, that are within TOS. Track CTR changes.

Sales-Process Stack:

62% of your sales will close in the image stack. Create an AIDA stack (that overcomes sales objections). Track Unit Session Percentage changes.

Keyword-Optimize Copy:

The Amazon robot (A10 Algorithm) scours copy for Keyword Density to determine relevance and initial placement. Monitor KW density against top category ranking listings.

A+ Content:

Manipulate the full array of A+ modules to craft a customizable UX (user experience), featuring captivating HD Images, Comparison Charts, and videos.

Amazon Branded Storefront:

Create an uncluttered (read: advertising-free space) to showcase your products, with a cohesive shopping experience. A storefront not only helps increase your brand’s visibility on Amazon. But opens up SBA advertising.

Comparison Chart Margin Boost:

Deploy A+ comparison chart modules to start cross-selling your product offerings. Also, build a value ladder, moving shoppers toward higher-margin products (left to right).

Pull A Benchmarker Report:

A Benchmarker report helps you to see how the performance of their ads stacks up against category competitors. With detailed insights into costs, clicks, and conversions. Use it to set initial Ads performance targets.

Next Strategic Moves To Scale Amazon Sales

Maximize A+ Content:

Deploy A+ comparison chart modules to start cross-selling your product offerings. And/or build a value ladder, moving shoppers toward higher-margin products (left to right).

Test Affinity Campaigns:

Target products, categories, and brands that share your demographic (not competitors) as a flexible pathway into new audiences on the Amazon platform.

Bought-With Hack:

Use Amazon "Bought With" feature to get placement on Affinity products - for Free. This can be done manually or with Affinity campaigns.

Organic Push-Over Technique:

Use highly-targeted paid placement for your high-value keywords to push your listing to the top of the page in organic ranking.

Brand Store Design:

While Amazon seems stringent, it is actually very adaptable when you know how. Such as your Branded Storefront which has many options to craft a tailored appearance, functionality, and user experience.

Inserts to Lander:

Place inserts in your products and drive incentivized traffic to a lander page - useful for getting reviews and gathering customer emails.

SBA Video:

With an average 11.63% conversion rate, it is time to test Sponsored Brands Video to drive traffic to your Brand Store (requires store build).

Test DSP Retargeting:

If you have the budget, deploy Amazon DSP (Amazon demand-side platform) to retarget shoppers who have interacted with your brand on Amazon, as well as those who have visited your website. Ads are shown on and off Amazon.

UGC Assets On Amazon:

Gather your User-generated content (UGC) and use it on Amazon. These can be video assets or testimonials. Leverage them to show potential buyers what others think about your products to boost brand visibility and build trust.

Amazon Posts:

Use Amazon's latest social push (an attempt to take on Instagram) to your favor, by targeting Posts at your demographic.

Brand Referral & Attribution Boost:

Get a 50% refund on your Amazon fees. If you generat traffic off-Amazon, consider the Brand Referral program to monetize traffic for better margins on Amazon. Use Attribution to track the economics.