• Video on your listing! 
  • Great job, most don't
• Are you using these in SBA ads? 
• Discuss later. First...

• Product Pages need some attention, this increases conversions and ads efficiency.
• Bullets for Keyword Density and Sales Optimization.
• Your category allows for Profile Image dimensions. This looks so much better on mobile, and takes up more visual real estate. Consider an initiative to update these on top performers to grab better conversions on listings that already make money, then move on from there. 

• Product Pages need some attention, this increases conversions and ads efficiency.
• Bullets for Keyword Density and Sales Optimization.
• Your category allows for Profile Image dimensions. This looks so much better on mobile, and takes up more visual real estate. Consider an initiative to update these on top performers to grab better conversions on listings that already make money, then move on from there. 

• Move towards benefit-driven marketing:
  • What are the emotional pain-points?
  • What are the deeply emotional desires?
    
    
• GUESS:
  • Pain-Free grooming
    • "No Yelp" Nail Clippers
      • Stop bleeding nails and yelping dogs. 
      • End claw-marked doors. 
  • Hassle-Free Pet Parenting
    • Fresh Breath tooth care. 
      • No more nasty dog breath
    • End the embarrassment of ugly matted coats during "doggie play dates" at the park.
• Benefits in your image design
  • Ie. friends petting dog at park, or pet-parents accepting doggy kisses with joy

• Test similar positioning in all Ads creatives, make it understandable fast!!!

• Benefits-Focused Headlines (ALL CAPS):

  • BULLET HEADLINES

    • SKIN-SAFE BLADES - STOP JAMS, CUTS & BURNS
    • ADJUSTABLE HEAT - NO BURNT FUR SMELL:

  • Full Bullets:

    • HUMAN-GRADE INGREDIENTS (STOP MESSY ACCIDENTS):  Fluffy Pets 3-in-1 prebiotics give your fluffy friend maximum health benefits by using only Human-Grade ingredients for a healthy digestive system that saves you from stepping into embarrassing puppy accidents.

• In line with product features and market-researched benefits.
  
  
• Use these benefits to lead your image design...

• If you have an appeal to authority for your products, use it. 
• If not, then us deep market research to find pain points that we can use
  • Fans say
  • Picky Pet Parents tell us
  • Dog lovers frustrated by the nasty smell of xxx choose xxx because
    
    

• Title
• Bullets
• Product Description
• Emotions -> Conversions ->Rank

• You have video! 
• Repurpose and test in SBA
  • Test, because you don't know which versions will convert.
  • When these work they convert better than static images
  • And the cost less per conversion (often close to 50% of the cost of keyword-driven ads!

• I don't see your product on page 1
• Competitors who don't have kits are winning top page placement for ads.
• And the video for a bowl is winning the headline search ad placement. 
• Test and find the creatives that work in this keyword, and in categories. 
• Then, branch out beyond keywords....

• Develop a portfolio of Affinity Products
• Target Affinity Listings
• Optimize for Performance
• Spread to Campaigns

GO BEYOND PAID ADS (Sort Of)

Use the portfolio of Affinity Products to identify high-value listings

• Bought-With Manual
• Bought-With Automated (Paid Ads)
• Move to Organic
• Select next target

• Affinity targets are on your page, let's return the favor (and target some more)
• This shows the economic viability of paying for those ads (if they didn't work, they wouldn't keep paying). 
• Brands to start an initial test on:
  • Labeol Dog Toys
  • Amazon Basics Dog and Puppy Training Pads

These are product listings that puppy owners are swarming to right now.

Find more like them that share your audience, test and find the listings that convert for you, then open up those ads!!

• Bought With Hack used for AFFINITY TARGETS (Like with 
• Get placement on Affinity Product (takes time, but gold mine when found)
• Use the Bought With Hack on own products to increase upsells/wishlist/crosssell
  
  
• Note: We would use brand metrics to help find good targets

• You already have A+ (Good job)
• Consider maximizing revisions to become qualified for Premium A+ (it converts better - up to 2x the conversion of classic A+)

• When you launch your next product, Set up an cross sell / pathway
• May require bundling or add-ons to increase pricing (use virtual bundles) of the two products
• Use a similar Upsell process via Brand Stories. 

• Brand Stories rest higher on the page than A+ Content So, in addition to A+ content we should....
• Create multiple Brand Stories for all productss
• Cross-sell, or upsell groups
• This increases AOV - for FREE!
• Goal: Improve margins