A+ Content
A+ Content
.webp "Image and Sidebar Modules (A+)")
- GOAL: A+ Content added to each category of products for Carson Life and Eva+Avo (by Black Friday)
- After initial A+ Launch: Improve A+ with Comparison Charts to Cross-sell, or upsell groups (to increase AOV)
- This increases AOV - for FREE!
Brand Stories Moves for AOV
- Brand Stories rest higher on the page than A+ Content So, in addition to A+ content we should....
- Create multiple Brand Stories for all 7 product groups
- Cross-sell, or upsell groups
- This increases AOV - for FREE!
- Goal: Improve margins
Organic Attraction Move: Bought With
- Bought With Hack used for AFFINITY TARGETS
- Get placement on Affinity Product (takes time, but gold mine when found)
- Use the Bought With Hack on own products to increase upsells/wishlist/crosssell
- Is slower moving, but lets you to set up shop on affinity and competitor product pages.
Listing Summary
- Images are great
- You have videos on most listings!!
- Need to expand product page copy
- Evaluate Organic Rank to see if we can maximize titles (or let them stay)
- Selectively launch Paid ads to reclaim the positions occupied by competitor ads
- Evaluate whether it is viable/useful to return the favor and place ads on their listings
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Currently, you have a brand presence on Amazon, yet you have the potential to grab more sales and more monthly searches.
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Next Steps (By Phase)
Prep Next Steps
- We will focus on launching (and removing) products on Amazon FBA based on:
- Strategic value
- Current inventory allotments on Amazon
- Request Inventory Allotment increases
- Boost conversions and AOV with Brand Assets on Listings
- Get SEO research and improve on-page copy
- Avoid The Head To Head
- Target Affinity Market opportunities
- Bought-With Targeting
- Brand Story
- Get UGC Assets into play (boost conversions and broaden exposure)
- Use in Amazon posts
- To improve brand store
- Use in SBA ads
- build the Brand Store (required for SBA and if you want to send traffic onto Amazon)
- Brand Referral Bonus (liquidate some of your off Amazon traffic costs)
Proposed Timing for First 6 Phases
Phase 1 - A+ Content by Category & FBA Allotment
Phase 2 - Market and Kw Research (Main Images Ready) - Title + FBA Launch for fast Visibility
Phase 3 - Full listings in a PPC Launch (to move to the front of the line)
Phase 4 - Enhanced Brand Marketing + Testing
Phase 5 - Affinity Targeting
Phase 6 - Scale Metrics & Layering
Strategic Moves For Your Brand
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SEO Path:
Use Amazon and Google search data along with KW monthly sales to establish a SEO-path forward that will last for years.
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Back-End Keywords:
Pick relevant long-tail and short-tail keywords that enhance product discoverability.
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Create Main Image Curiosity:
Curiosity gets clicks. Find eye-catching elements to cheat into main images, that are within TOS. Track CTR changes.
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Sales-Process Stack:
62% of your sales will close in the image stack. Create an AIDA stack (that overcomes sales objections). Track Unit Session Percentage changes.
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Keyword-Optimize Copy:
The Amazon robot (A10 Algorithm) scours copy for Keyword Density to determine relevance and initial placement. Monitor KW density against top category ranking listings.
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A+ Content:
Manipulate the full array of A+ modules to craft a customizable UX (user experience), featuring captivating HD Images, Comparison Charts, and videos.
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Amazon Branded Storefront:
Create an uncluttered (read: advertising-free space) to showcase your products, with a cohesive shopping experience. A storefront not only helps increase your brand’s visibility on Amazon. But opens up SBA advertising.
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Comparison Chart Margin Boost:
Deploy A+ comparison chart modules to start cross-selling your product offerings. Also, build a value ladder, moving shoppers toward higher-margin products (left to right).
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Pull A Benchmarker Report:
A Benchmarker report helps you to see how the performance of their ads stacks up against category competitors. With detailed insights into costs, clicks, and conversions. Use it to set initial Ads performance targets.
Moves To Scale Amazon Sales
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Maximize A+ Content:
Deploy A+ comparison chart modules to start cross-selling your product offerings. And/or build a value ladder, moving shoppers toward higher-margin products (left to right).
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Test Affinity Campaigns:
Target products, categories, and brands that share your demographic (not competitors) as a flexible pathway into new audiences on the Amazon platform.
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Bought-With Hack:
Use Amazon "Bought With" feature to get placement on Affinity products - for Free. This can be done manually or with Affinity campaigns.
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Organic Push-Over Technique:
Use highly-targeted paid placement for your high-value keywords to push your listing to the top of the page in organic ranking.
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Brand Store Design:
While Amazon seems stringent, it is actually very adaptable when you know how. Such as your Branded Storefront which has many options to craft a tailored appearance, functionality, and user experience.
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Inserts to Lander:
Place inserts in your products and drive incentivized traffic to a lander page - useful for getting reviews and gathering customer emails.
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SBA Video:
With an average 11.63% conversion rate, it is time to test Sponsored Brands Video to drive traffic to your Brand Store (requires store build).
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Test DSP Retargeting:
If you have the budget, deploy Amazon DSP (Amazon demand-side platform) to retarget shoppers who have interacted with your brand on Amazon, as well as those who have visited your website. Ads are shown on and off Amazon.
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UGC Assets On Amazon:
Gather your User-generated content (UGC) and use it on Amazon. These can be video assets or testimonials. Leverage them to show potential buyers what others think about your products to boost brand visibility and build trust.
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Amazon Posts:
Use Amazon's latest social push (an attempt to take on Instagram) to your favor, by targeting Posts at your demographic.
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Brand Referral & Attribution Boost:
Get a 50% refund on your Amazon fees. If you generat traffic off-Amazon, consider the Brand Referral program to monetize traffic for better margins on Amazon. Use Attribution to track the economics.
You're In Good Hands
Ecom Optimization is proud to partner with life-changing companies and publications around our groundbreaking account management services and expertise that truly unlocks the power of Amazon
Built with you in mind
The Amazon platform is ideal for businesses that are getting started online or are already operating a custom eCommerce platform. Your team at Ecom Optimization is dedicated to robust Amazon Account Management that helps companies get set up, running, and scaling on Amazon as fast as possible. After all, we built our systems and processes in the trenches making Amazon work (we’ve been doing this since 2015).
Quick results
Innovative practices, years of experience, and personal investment in your success are what allow us to take Amazon businesses to unprecedented levels.
Economical results
We will optimize your brand presence so that Amazon’s A10 search engine will position you alongside big brands (without blowing through PPC budgets).
Grow sales
We will elevate your brand on Amazon while prioritizing profits and driving long-term growth by attracting shoppers and converting them to buyers - no wasting time or money.
A suite of specialists at your disposal
With Ecom Optimization you get a whole specialized team that acts like an extension of your executive staff!
Your Amazon Account Manager
Innovative practices, years of Amazon Account experience (including case management), and personal investment in your success mean this specialist knows how to move Amazon results to unprecedented levels.
Graphic & Video Designers
These specialists know how to grab a customer's attention before they thumb-scroll right on by... The goal is visual creatives that capture attention and carry shoppers on the emotional journey to become buyers.
Sales Optimization Specialists
These specialists combine data, emotionally-driven copywriting, and upscale design, with A/B testing to generate an Amazon presence that not only boosts organic sales but also improves Amazon ad performance.
"Let us help you unlock the power of Amazon for you brand."