Better Booch
Full-Flavored Goodness For You And Yours
Current Situation
- Great Brand Search Volume
- Sponsored Brands Ads from competitors dominate top of page for your brand name
- Consider returning the favor
- Consider advertising here for your own brand search
- On a majority of searches your 4 Pack Listings come up first (Probably because of Whole Foods)
- Are you a contributing seller on those listings?
- If so, the listings are the least optimized of all listings
- If not, the path forward will be in Brand Registry
- Variations are unparented (Unlike the 12 Pack)
- The image stack is only the can from different angles
- No image shows a 4-pack
- Copy and SEO optimization are negligible
- No A+
- No Brand Story
Value Proposition: USA-Made
- This is a HUGE value proposition!
- Please test both USA-made and Los Angeles Made on the Main Image.
- We've seen a 400%+ boost using this
- Test in the Image Stack
- Check out my Blog Post on Image Hacks for more that may work
Bought With...
- Consider the "Bought With" hack to get a place on Affinity listings (this may be a good option to test)
- I have a new guide that I just launched that may help.
- This page also shows where you could test sponsored placement on listings like this with ASIN targeted ads.
Extend Organic Reach
- There are currently only 6 Posts for your brand.
- We've seen a significant increase in Organic Attraction with properly timed and creative-tested posts (think of this like a Social Media strategy).
- Start testing days/times/creatives.
- I can send you an Amazon Posts guide that may help.
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Currently, you have a brand presence on Amazon, yet you have the potential to grab more sales and more monthly searches.
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Value Proposition: USA-Made
- This is a HUGE value proposition!
- Please test both USA-made and Los Angeles Made on the Main Image.
- We've seen a 400%+ boost using this
- Test in the Image Stack
- Check out my Blog Post on Image Hacks for more that may work: Amazon Image Hacks Article
Next Strategic Moves To Scale Amazon Sales
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Maximize A+ Content:
Deploy A+ comparison chart modules to start cross-selling your product offerings. And/or build a value ladder, moving shoppers toward higher-margin products (left to right).
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***Test Affinity Campaigns:
Target products, categories, and brands that share your demographic (not competitors) as a flexible pathway into new audiences on the Amazon platform.
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***Bought-With Hack:
Use Amazon "Bought With" feature to get placement on Affinity products - for Free. This can be done manually or with Affinity campaigns.
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Organic Push-Over Technique:
Use highly-targeted paid placement for your high-value keywords to push your listing to the top of the page in organic ranking.
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Brand Store Design:
While Amazon seems stringent, it is actually very adaptable when you know how. Such as your Branded Storefront which has many options to craft a tailored appearance, functionality, and user experience.
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Inserts to Lander:
Place inserts in your products and drive incentivized traffic to a lander page - useful for getting reviews and gathering customer emails.
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SBA Video:
With an average 11.63% conversion rate, it is time to test Sponsored Brands Video to drive traffic to your Brand Store (requires store build).
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Test DSP Retargeting:
If you have the budget, deploy Amazon DSP (Amazon demand-side platform) to retarget shoppers who have interacted with your brand on Amazon, as well as those who have visited your website. Ads are shown on and off Amazon.
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UGC Assets On Amazon:
Gather your User-generated content (UGC) and use it on Amazon. These can be video assets or testimonials. Leverage them to show potential buyers what others think about your products to boost brand visibility and build trust.
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***Amazon Posts:
Use Amazon's latest social push (an attempt to take on Instagram) to your favor, by targeting Posts at your demographic.
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Brand Referral & Attribution Boost:
Get a 50% refund on your Amazon fees. If you generat traffic off-Amazon, consider the Brand Referral program to monetize traffic for better margins on Amazon. Use Attribution to track the economics.
You're In Good Hands
Ecom Optimization is proud to partner with life-changing companies and publications around our groundbreaking account management services and expertise that truly unlocks the power of Amazon
Built with you in mind
The Amazon platform is ideal for businesses that are getting started online or are already operating a custom eCommerce platform. Your team at Ecom Optimization is dedicated to robust Amazon Account Management that helps companies get set up, running, and scaling on Amazon as fast as possible. After all, we built our systems and processes in the trenches making Amazon work (we’ve been doing this since 2015).
Quick results
Innovative practices, years of experience, and personal investment in your success are what allow us to take Amazon businesses to unprecedented levels.
Economical results
We will optimize your brand presence so that Amazon’s A10 search engine will position you alongside big brands (without blowing through PPC budgets).
Grow sales
We will elevate your brand on Amazon while prioritizing profits and driving long-term growth by attracting shoppers and converting them to buyers - no wasting time or money.
A suite of specialists at your disposal
With Ecom Optimization you get a whole specialized team that acts like an extension of your executive staff!
Your Amazon Account Manager
Innovative practices, years of Amazon Account experience (including case management), and personal investment in your success mean this specialist knows how to move Amazon results to unprecedented levels.
Graphic & Video Designers
These specialists know how to grab a customer's attention before they thumb-scroll right on by... The goal is visual creatives that capture attention and carry shoppers on the emotional journey to become buyers.
Sales Optimization Specialists
These specialists combine data, emotionally-driven copywriting, and upscale design, with A/B testing to generate an Amazon presence that not only boosts organic sales but also improves Amazon ad performance.
"Let us help you unlock the power of Amazon for you brand."